P2: DATA FOR e(MOTION)

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Prompt + Overview Identify a ‘social issue, cause, or opinion’ that interests you and matters to others. This project will refer to this as your ‘Topic.’ Your task is to create a multi-modal campaign that will persuade, inform, and/or call to action an audience about this Topic. 

You are challenged to use the full range of communication design—typography, image, motion, and interactivity—to craft a compelling campaign. How can designers use these to cut through the cacophony of current times to harness design’s power to ignite interest, curiosity, care, activism, or concern?

This project is less about problem-solving and more about problem-showing. How can design stage interaction, imagery, sound, motion, and language with the intent to incite a response? 

TopicYour chosen topic can be local, personal, societal, or global. It could be serious. Or silly. It can be huge in scale or small. The only restriction is it must be of value to more than one person. 

Deliverables + Timeline
This project will unfold through five iterative deliverables, each building toward a cohesive campaign:
  • a topic pitch / research-reader
  • 28-page zine
  • A0 poster
  • interstitial/bumper series OR  PSA commercial spot
  • interactive outcome

The staggered due dates of these items over the next seven weeks create a built-in project timeline. You’ll notice roughly 1–2 weeks between each major deliverable. Use this time not only to produce the required artifact but also to iterate and refine. This iterative, multi-deliverable structure mirrors professional design processes and is provided to help you avoid the crunch of a single final deadline. However, it is ultimately your responsibility to meet these milestones. Manage your time for each segment, and most importantly, enjoy the creative journey! This project is an opportunity to bring data to life in imaginative ways and to produce a body of work that allows you to show not just a final product in your portfolio, but critically a rich process of making as a form of research.


      Final ReviewsFinal reviews will be conducted for each deliverable as outlined in Rounds and on our Calendar. The final ‘proof’ review of the campaign as a body of work will be held on Thursday, April 24, 2025. Final work will be displayed during Design Week.

      Process + ExpectationsThis project is broken into a sequence of “Rounds,” which aim to help and support the development of your project and further detail expectations for each class. Failure to meet these progress markers will make it challenging to complete the project successfully, ultimately impacting the final evaluation of your work.

      Final SubmissionIt will be required to submit work during and at the end of the project via Google Drive. Details are listed in Rounds and will include the following:

      • Process: 3-5 process images for all deliverables described

      • Research Reader: a bibliography or journal used to summarize/link/track/take notes on... your research

      • Final  Documentation: 3-5 hero images for all deliverables described, should include appropriate media (e.g. gifs, screenrecordings, walkthrough videos, etc...)

      Ensure that your documentation effectively captures the user experience, motion, and narrative intent of your project.


      Level of FinishThis project spans half a semester. So, your process is expected to be thorough, and the outcome should be very well-considered and executed.